A landing page without a goal is like morning coffee without caffeine, like a summer without the Sun, so in order to create a perfect landing page, we must consider its purpose and aims. There are numerous possibilities, such as the desire to convince people to join up for a newsletter, try an incredible product, or have a vision to change the world that everyone should hear.

However, each goal must be directed at a specific target group, to whom we wish to devote our time and energy. The more specific the target group, the easier it is to reach out to them.

Visitors lose interest in your page if there isn't enough content, so they go to your competitors' pages instead. The material must be relevant and digestible, and it must be directed at a pre-defined target audience.

We can now start planning and writing content. Along with creating the content, we also create an undesigned prototype of the website, which allows us to test the exact user paths and focus on the functional parts of the page.

A landing page is not a site where customers spend their leisure time – if they have already landed there, they want to know what it is and how they can benefit from it.

The design gives the landing page a smile of a friendly salesman. We build a cohesive style here, which includes the selection of colours, the typography, graphics, button styles, and, if the page's goal demands it, a conversion form.

After approving the design, our web developers are straining their finger muscles to turn the design into a functioning website. Development work is typically the most time demanding, and in order to achieve a dynamic and lively website, you must fine-tune it so that every small feature has its place and functions as intended.

The landing page is a great site in and of itself, but it serves little value if no one visits it. We select the particular channels from which to bring visitors to the campaign page early in the planning phase. It is now time to move forward.