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Email marketing

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Email marketing

Arguably the channel with the highest ROI ( return on investment), if done correctly, of course. Sending emails to random people is SPAM, and if you came looking for it, you'll have to turn around because you won't find it here.

Strategic email marketing

That is something that both marketers and businesspeople adore. Sending emails to the right people at the right time and in the right location. This isn't to say that ten men are huddled around a computer, waiting for the send button to be clicked. This means that emailing is based on sales tunnels, testing and automation.

Our Process

What happens next?

1. Introductory call

We don't deal with clients, but with partners, therefore before we begin working together, we must first go on a blind date (read: video call) via Zoom or Meet.

During the call, we definitely need answers to these questions:

Who are you and what kind of service/product do you offer?
How do you stand out?
What marketing methods have you used so far?
What are your expectations for a new business partner?
What is your vision for the next 5 years?

2. Creating a strategy

When creating a strategy, we will finally answer the questions:

Who is your customer?
What part do emails play in the sales/purchase process?
Why would it be beneficial for your customer to be on the mailing list?
What kind of emails can we automate?
What is the customer's lifetime value?
How often does the customer buy?
How can we get potential customers to sign up for a mailing list?

3. Configuration and integration

If there is a strategy, we will put it into action. We choose a suitable platform - typically Drip.com for the e-shop and MailerLite for others - then configure and integrate the website, CRM, online store, and so forth.

We then set up emails, templates, and automations based on the strategy.

However, this is not the end of the process; fresh material must be developed on a regular basis and tested to maximise channel efficacy.