Arguably the channel with the highest ROI ( return on investment), if done correctly, of course. Sending emails to random people is SPAM, and if you came looking for it, you'll have to turn around because you won't find it here.
That is something that both marketers and businesspeople adore. Sending emails to the right people at the right time and in the right location. This isn't to say that ten men are huddled around a computer, waiting for the send button to be clicked. This means that emailing is based on sales tunnels, testing and automation.
We don't deal with clients, but with partners, therefore before we begin working together, we must first go on a blind date (read: video call) via Zoom or Meet.
During the call, we definitely need answers to these questions:
When creating a strategy, we will finally answer the questions:
If there is a strategy, we will put it into action. We choose a suitable platform - typically Drip.com for the e-shop and MailerLite for others - then configure and integrate the website, CRM, online store, and so forth.
We then set up emails, templates, and automations based on the strategy.
However, this is not the end of the process; fresh material must be developed on a regular basis and tested to maximise channel efficacy.