Every business has its own story, vision, and appearance to recognize, just as we each have our own character, face, desires, and goals. We all know Coca-Cola's red colour or Nike's "Just do it" slogan. All of this is included in the CVI (corporate visual identity), which is the visual system of a unified brand. Why is a CVI necessary?
Thus, the importance of a proper CVI cannot be understated!
We're analyzing your company's current visual identity to find an answer to the question of what the new visual identity should look like and why. We examine your competition and provide a clear overview of your target audience and their behaviors. What is the profile of an average customer? What emotion and tone of voice should the brand use in order to communicate with customers as effectively as possible? In short, in this phase, we do everything we can to get to know your company, customers, and target market from head to toe.
Once we have all the information, we can start the design process. We'll make plans, sketches, and try out alternative options until we find the best way forward.
We talk about the possibilities collectively – the more bright minds, the better! When we've completed our initial design, it's time to get together and discuss whether or not it can be improved.
After an evaluation, we make adjustments and either create the necessary files or move on to the next step in the creation of a website or content, depending on what the final output will be.