But why do we need a logo in general? A logo serves a basic purpose: it is a symbol that helps customers recognise your brand. And even though it's only a little part of the overall brand and image, it's usually the first thing people notice. The logo can potentially be anything, but a good logo is memorable and expresses the company's identity and values while being simple enough to be used in a variety of sizes and materials. Investing in a high-quality logo is worth it!
We're analyzing your company's current visual identity to find an answer to the question of what the new logo should look like and why. We examine your competition and provide a clear overview of your target audience and their behaviors. What is the profile of an average customer? What kind of emotion and tone of voice should the logo use in order to communicate with customers as effectively as possible? In short, in this phase, we do everything we can to get to know your company, customers, and target market from head to toe.
Once we have all the information, we can start the design process. We'll make plans, sketches, and try out alternative options until we find the best way forward.
We talk about the possibilities collectively – the more bright minds, the better! When we've completed our initial design, it's time to get together and discuss whether or not it can be improved.
After an evaluation, we make adjustments and create all the necessary files.