Creating a logo

But why do we need a logo in general? A logo serves a basic purpose: it is a symbol that helps customers recognise your brand. And even though it's only a little part of the overall brand and image, it's usually the first thing people notice. The logo can potentially be anything, but a good logo is memorable and expresses the company's identity and values while being simple enough to be used in a variety of sizes and materials. Investing in a high-quality logo is worth it!