(Digital) marketing is not a sprint to run without thinking, but a meaningful strategic marathon with no immediate end. It's like a proverb: you measure twice, cut once, right?
We don't deal with clients, but with partners, therefore before we begin working together, we must first go on a blind date (read: video call) via Zoom or Meet.
During the call, we definitely need answers to these questions:
If the blind date (read: video call) is successful and we give each other a chance, we will start collecting data. First, we perform a comprehensive digital audit to identify existing and emerging channels, followed by a market assessment.
When the initial research and analysis are completed, we conduct interviews with members of the management team and, if possible, with some clients.
It's now time for the most important part - coming up with a strategy. Once the data is acquired and goals are defined based on the data, we begin developing a killer plan to get results.
Based on the data and goals, we choose channels, formulate messages, create visuals, create a sales funnel, and develop an action plan for the coming year.
Strategy alone is just a tool, a landmark for the real action. And we are not only theoreticians, but hands-on practitioners, so once the strategy is approved, we will start implementing the action plan.
