What is UX / UI design?

DateMarch 1, 2022
AuthorSten Maileht

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What is UX design?

UX design or User Experiance is a design process that helps to create products that, through getting to know their user and understanding the specifics of the market, can provide a meaningful and pleasant experience for their users.

The process begins with building a relationship, which means getting to know the situation so far and understanding who the product is intended for. This requires analyzing existing data, reviewing feedback and conducting new surveys to identify potential pain points.

Once the acquaintance has been warmed up and the report has been created, the analysis of the collected data can explain the biggest problems of the website, the pain points that the new page should definitely solve.

Creating personalities based on the target group helps to find pain points and work through customer paths according to the goal. Take notes where the customer may be mistaken, confused, or deviate from their goal and leave the page.

Once the pain points have been identified, you can start generating ideas on how to alleviate the problem areas and provide the best service. At this stage, no idea is too bad not to be put on paper, even stupid ideas have to be memorized to make room for new ones.

Solutions on paper, you have to choose which ones to move on with and then you can start creating a wirefram (prototype) that allows you to test the solutions.

By the end of the UX process, a prototype of the tested product should be ready, which can be passed on to UI designers who add value through aesthetics.

What is UI design?

UI design, or User Interface, focuses on user interface design to make it easy for the user to use and aesthetically pleasing. The interface in the name suggests that it is a process that deals with places where the user has to perform a task using some kind of user interface, it can be shopping in an online store, but also something as simple as parking in a mall parking lot.

The UI takes over from where the UX left off, or realizes a working product from a prototype.

In a web design example, the designer must specify the elements used in the design, such as fonts, along with different types of titles and content text. In addition, colors that convey the mood and character of the brand.

When visiting websites, we are used to certain design elements, such as what the shopping cart icon should look like and what information should be displayed on the shopping cart, product and cover pages. We are used to seeing the page ID, or logo, in the left corner of the page and the menu on the right.

A designed page can be beautiful in itself, but since it is a complex user interface system, a very important part is the dynamism of the page, ie how to bring the website to life. We have seen web pages where every mouse movement activates some kind of animation or illustration and the text appears playfully on the screen.

Hover statuses for interactive elements help the user navigate the page and invite them to move forward in the user path.

Each page carries certain goals, a specific path along which we want to guide the user. As the UX plans where the road starts and ends, the UI makes the road clear, creates signposts, and makes sure the user doesn't need painkillers to treat the bumpy headache when they reach their destination.

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